Starbucks is more than just a morning ritual; its iconic logo hides a fascinating secret. The Starbucks siren, inspired by sea myths and Moby Dick, has evolved significantly since the brand’s inception. The logo started as a brown design, turned green in 1987, and became more modern in 1992. In 2011, the brand dropped “Starbucks Coffee” from the logo, focusing solely on the siren’s face.
What’s intriguing is the subtle asymmetry in the siren’s features. While her face appears symmetrical, closer inspection reveals slight differences, like a dip in her nose and a shadowed right side. This intentional imperfection was added to make her more human and relatable, enhancing the emotional connection with customers. So, next time you enjoy your coffee, take a second look at the siren—there’s more to her than you might think.
